For this assignement we designed a reverse brief detailing information about a social issue in New Zealand. We chose Factory Farming as our topic for this assignment, we wanted to bring to light some of the horrific conditions of, more specifically pork factory farming. We chose to stay clear of the 'Shock Tactics' alot of campaigns use, as we were not encouraging boycotting pork but more so trying to enlighten and educate consumers, with a call to action to buy only SPCA accredited pork products.
